Tipping Point author Malcolm Gladwell gets inside the food industry’s pursuit of the perfect spaghetti sauce — and makes a larger argument about the nature of choice and happiness. Detective of fads and emerging subcultures, chronicler of jobs-you-never-knew-existed, Malcolm Gladwell’s work is toppling the popular understanding of bias, crime, food, marketing, race, consumers and intelligence.
In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.
Seth Godin is an entrepreneur and blogger who thinks about the marketing of ideas in the digital age.
The Surprising Truth About What Motivates Us
Daniel H. Pink is the author of four provocative books about the changing world of work – including the long-running New York Times bestseller, A Whole New Mind, and the #1 New York Times bestseller, Drive. His books have been translated into 33 languages. This lively RSAnimate, adapted from Dan Pink’s talk at the RSA, illustrates the hidden truths behind what really motivates us at home and in the workplace.
Build a Tower, Build a Team
This TEDTalks video features Tom Wujec from Autodesk presents some surprisingly deep research into the “marshmallow problem” — a simple team-building exercise that involves dry spaghetti, one yard of tape and a marshmallow. Who can build the tallest tower with these ingredients? And why does a surprising group always beat the average?